Contact

📞 +1 (916) 241-3304

✉️ joel.durkee**@outlook.com**

📍 Sacramento**, CA (Open to Relocate)**

🌐 www.linkedin.com/in/joeldurkee

Interests

• Health & Fitness
• Photography
• Guitar & Music
• Cooking

Industries

• HealthTech & Healthcare
• Real ****Estate
• Consulting
• Investment
• AI

Education

California State University

Sacramento

Bachelor of Arts

Organizational Communication

Recognition

2025 AI Forum Winner BarronKent

For improving workflow processes through innovative AI

2025 Leaders of Impact

American Heart Association

For leadership in the Sacramento health industry

2024 Movement Over Motion

Cassadyne Properties

For leading marketing and advertising to fully lease Cassadyne’s largest portfolio project

Certifications

2025 AI Workplace Proficiency

2024 Ethical Decision Making

2024 Making a Business Case

2024 Change Management

2023 Google Ads

2022 WordPress 5

2022 HTML

2021 Graphic Design

2020 Professional Writing

Core Competencies

• AI Automation Implementation
• B2B & B2C Marketing Strategy
• Brand Development & Repositioning
• Budget Management & Resource Allocation
• Change Management & Transformation
• Creative Direction (Content, Collateral, Websites)
• Cross-Functional Team Leadership
• Digital Marketing (SEO, SEM, Social Media, Email)
• Executive Stakeholder Management
• Market Research
• Performance Marketing
• Sales Enablement & Proposal Strategy
• Vendor & Agency Collaboration

Technical Expertise

Adobe XD | 2021

Adobe Illustrator | 2020

Adobe InDesign | 2021

Adobe Photoshop | 2019

Canva | 2018

CSS | 2022

Divi | 2021

Google Ads | 2022

Google Analytics (GA4) | 2019

Hotjar | 2021

HTML | 2022

HubSpot | 2020

Marketo | 2025

Metricool | 2025

Microsoft Clarity | 2022

PowerPoint | 2018

Salesforce | 2025

Search Engine Optimization (SEO) | 2020

UI/UX | 2021

WordPress | 2020

Zillow Ads | 2023

<aside> <img src="/icons/circle-alternate_orange.svg" alt="/icons/circle-alternate_orange.svg" width="40px" />

</aside>

Work History

BarronKent’s Portfolio Companies

• Developed and executed a company-wide marketing strategy, aligning business goals and brand identity across three portfolio entities — 20th Place, Ventures, and Cassadyne — ensuring cohesive messaging and integrated campaign execution across diverse industries including real estate, AI, HealthTech, and GovTech

Freelance

<aside> <img src="/icons/circle-alternate_orange.svg" alt="/icons/circle-alternate_orange.svg" width="40px" />

</aside>

Project Portfolio

Projects